From the Telegraph U.K.:
Designers are fighting to protect their brands from being endorsed by the 'wrong' sort of celebrity, says Clare Coulson.
In the recently published Fashion Babylon, there's a great anecdote describing what must be one of the first recorded incidents of a label being WAGGED.
Years ago, when Tom Ford was creative director at Gucci, he spotted Victoria Beckham out and about wearing some of his designs. Worried about the negative effect that this could have on the brand, he allegedly called his London PR and demanded to know who was responsible for putting Posh into the outfit.
The PR told him that she had bought the clothes at full price at the Gucci shop. Ford is reported to have screeched: "Well, somebody stop her!"
Whether or not this story is true, it illustrates the problem that high-fashion houses now face; once a label's clothes or accessories are seen on who a designer deems to be the "wrong" person, its credibility can plummet.
As a group, no one has done more to kill off a handful of trends and labels than high-profile footballers' wives. Being WAGGED is now the greatest danger facing any new It-bag or hot label.
Read the rest of the highly-amusing article here.
posted by lil c # 1:43 PM 
